Plays lets you cover football games live using Twitter--in less than 3 seconds per play. With the Plays app, any sport can be covered live...football is just the beginning.BENEFITS OF PLAYS- Live tweet the play-by-play, scoring plays, or just game summaries to your Twitter followers. - As the live play-caller, you'll get lots of new followers on Twitter.- No more 30 seconds required to type out a play. Plays app has engineered it down to 3.- Typing is replaced with swiping, tagging, and touch.- Choose which plays to tweet, not to tweet. All plays post to a shareable game "feed". - Games have their own customizable hashtag so fans can easily discover them on Twitter.- For popular games, hashtags can easily go viral and your game might get lots of social distribution. - Coming Next: Full Twitter client inside Plays, live stats, ability to follow other games, basketball, etc. Plays app is release 1 of a much broader YourSports product vision to change sports from being broadcast-dominated to social. WHY PLAYS IS IMPORTANT TO THE SPORTS INDUSTRY- Before Plays, traditional media outlets owned live game coverage. Plays democratizes live game coverage for anyoneincluding the fan in the stands.- Before Plays, live coverage of a game required at least a laptop computer and workstation. Plays lets you do it on your mobile phone--from anywhere. - Before Plays, it took 10 seconds to type out a play on the computer and 30 seconds on your phone. Plays has engineered it down to less than 3. - Before Plays, you typed out a play. Plays replaces typing with touch, taps, and swipes. - Before Plays, there were 5 ways to tell the story of what happened in a single play. Plays unifies it into a common language, so anyone can cover a game and anyone will understand.- Before Plays, the game community was in the stands, watching on TV, or listening on the radio. Plays extends it to social networking and Twitter. - Before Plays, live sports coverage wasn't social. Plays makes it social. Together, let's create a faster, more social way to cover your sports.