Peach enables you to share updates with your social network in a more intimate fashion. Its competitive edge comes from its Magic Words functionality.
Intimate interfacing: Peach's interface looks more like a messaging app than a social media platform, which creates an intimacy that's difficult to find on major social networks like Facebook and Twitter. Also, Peach is not driven by a continuous social feed; you have to open friends' streams to view their updates, a style that hearkens back to MySpace. The experience is akin to entering a friend's private space rather than hearing their message broadcast publicly in a crowded marketplace.
Magic Words: Peach's Magic Words or shortcuts feature, a throwback to the classic command-line interface, is the most exciting aspect of the app, because it enables you to complete tasks without having to open and wade through messy menus. Type "Shout" to write a few words in larger letters on a background color, "Draw" to post a drawing, "Song" to share what you're listening to right now, "Rate" to rate anything one to five stars, "GIF" to search for and send a quick GIF from the engine's extensive meme collection, "Here" to check in, and "Events" to share your calendar. There are a dozen more commands to choose from, and developers promise more every day.
Light bulb: If you're fresh out of ideas about what to post, tap the light bulb to get suggestions from Peach, such as "Name an artist you love" or "What's your favorite smell?"
3D Touch integration: Peach launched with 3D Touch peek functionality, so you can write a post, add a photo or video, or see your friends in one step.
Yet another social network to nurture: If you're already well integrated into Facebook, Twitter, Pinterest, Instagram, Tumblr, or Snapchat, then posting (or following) updates on Peach can feel like yet another chore to undertake each day.
Limited contact search: With Peach, you can find friends in just two ways: Either search your native Contacts app or search by screen name if you have that info. If certain contacts are only on Facebook and Twitter, you won't be able to find them easily.
Poor sharing: You can only share Peach content via native messaging, which means you can't share via email or other social media platforms. You also can't share other people's posts.
No tagging or hashtagging: Tagging friends and hashtagging posts are great ways to make posts visible. Peach doesn't offer either option, which makes posts harder to find.
Imposters: Without Facebook and Twitter integration, there is no user verification. Therefore, anyone can sign up as anyone, which has already led to a slew of impostor accounts.
Peach hearkens back to social media's early days, when networking was about connecting with friends. Magic Words adds a unique element that you can't get on competing apps. But Peach is only useful if a critical mass move over to it and use it regularly. Otherwise, it will suffer the fate of Ello.
* "Live Likes" in chat - Send hearts to your friend in real time. When you're in a chat with someone, double-tap anywhere on the screen to start, then keep tapping to send more. The other person will see your hearts in the exact spot you left them. Pink hearts are ones you receive and dark red hearts are ones you send.
* Videos are now 15 seconds long (up from 6.5)
* We've added a convenient button that lists all the magic words in case you need help remembering what they are. Just tap the magic wand icon next to the lightbulb.
Ta ta for now,
<3 Team Peach