In our many years of experience in creating brand identities, we know we need tools that measure the success of packaging design.With so many ambitious competitors, the strength of a pack is directly determined by the impact of the overall brand identity. Therefore we have developed a tool that helps to build a stronger brand identity in the process of packaging development. We have named this tool The Pack Calculator, because by adding up several packaging criteria it generates direct results. When dealing with packaging and branding identities, evaluating the pack is not always straight forward and requires subjective judgement. The Pack Calculator provides the structure for the evaluation, discussion, and creation of a successful brand identity and packaging design. We are happy to share The Pack Calculator Light version of this methodology for free. Does The Pack Calculator Light version trigger you? We can explain the full scale version face to face for successful brand identity development.