The "Download Now" link directs you to the iTunes App Store, where you must continue the download process. You must have iTunes installed in order to open the link, and you must have an active iTunes account to download the application. This download may not be available in some countries.
From Kaffer Enterprises:
Ouch! Emotional Bandage for iPhone and iPad is the worlds first emotional bandage.When we are hurt, it may be obvious to everyone. We may have bandages, casts, crutches, and wheelchairsall signals to the world that something happened. But what about when we hurt on the inside or when our wounds are invisible?Ouch! Emotional Bandage is a customizable emotional bandage with a universal message that tells people: "Fragile, Handle with Care."You create your emotional bandage by selecting a blank bandage, personalizing it with a photo, and typing your message. Or, you may select one of the pre-made bandages. Then you simply e-mail it to people you care for and who care about you. We label packages when they are fragile, so why not ourselves, using the Ouch! Emotional Bandage?