Loyalty programs deliver outstanding financial returns by motivating customers to visit more often and spend more with each visit. However, one loyalty program style does not necessarily work for all retail brands and service types. Given the vast array of program options, several factors should be considered when selecting the program thats right for your business: Which program will best engage and compel your customers? What type of loyalty program aligns with your concept type and brand? What kind of program can your staff effectively execute? Which one will help you achieve your business financial goals?
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