The "Download Now" link directs you to the iTunes App Store, where you must continue the download process. You must have iTunes installed in order to open the link, and you must have an active iTunes account to download the application. This download may not be available in some countries.
Not It is drawing straws gone digital. Whether you're trying to decide who buys the first round of shots or who gets to call shotgun, Not It will do (almost) all the work for you; all you have to do is lift a finger.