New Financial Reality wants to contribute towards making structural change in the financial sector. To do so, it brings artists, mathematicians and social scientists together in order to research and develop practical systems that improve how the financial sector functions. We have a risk-taking attitude to the questions we seek to answer. For New Financial Reality, the quality of the solution is the only thing that matters. Systems and solutions must be natural and timeless. They should fit the unconscious human behaviour perfectly. In New Financial Reality, the App, we write about our questions, and possibly the answers.
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