Mullen USA presents the New York auto show release app. The app includes a creative marketing approach by the use of Augmented Reality in two aspects. The executive business card will provide a promotional video overlay on trigger image. The media kit will also have a trigger image only available for the press and media. Media kit link is also available to provide information with a link to mullen USA website. Then IPO information link is also provided along with a reserve button with an additional link to mullen USA website. The subscribe button will let us know who is interested in the release of the new automobile. The Mullen USA app also included social media links for Facebook, Instagram, twitter and youtube.