The "Download Now" link directs you to the iTunes App Store, where you must continue the download process. You must have iTunes installed in order to open the link, and you must have an active iTunes account to download the application. This download may not be available in some countries.
From Sherwin Sowy:
MoreFunogram - It's More Fun in the Philippines is an application that lets you create your own More Fun in the Philippines photos using your iOS device.It's so easy to use - just select a photo from your photo albums or take a photo from your camera, write down the text you want to overlay on the photo, choose where you want the text to appear, adjust its size and transparency and it's done! You can then save the photo back into your photo album or post it on Facebook or Twitter.Let's support the Philippines' new tourism campaign - It's More Fun in the Philippines!