The use of ophthalmic lenses worldwide is quite various. While in eastern countries the progressive lens is just arrived and marketing tools are pushing this direction, in other nations these lenses are now reaching every level of the market. Constantly evolving technologies are increasing life quality daily. And this is the reason why new lenses are arrived on the market: individual progressive lenses and Freeform lenses. These lenses, compared to traditional monofocali and progressive lenses, are built step by step considering customers prescription and parameters. All data will be shown on screen and the face of the customer will be acquired by iPad hi-quality camera. These parameters will be available for printing and to be forwarded electronically.