What you will learn
Why You Need a Marketing Plan
How to Structure Your Marketing Plan
Remember: Its a Guide, Not a Policy
Before You Plan: 5 Research Steps
Strategy: Identify Your Goals
Strategy: Know What Makes You Unique
Strategy: Make Sure You Have A Strong Brand
Strategy: Optimize Your Website
Strategy: Create Great Content
Strategy: Define Your Distribution Channels
Strategy: Get Found
Strategy: Measure, Measure, Measure!
Strategy: Creating Tactical Plans
A Comprehensive Guide
The preparation is everything. Whether youre chopping down a tree or figuring out how to write a marketing plan, the steps you take ahead of time are crucial to your marketing success.
Why You Need a Marketing Plan
Let's get it started!
For todays marketers, creating an integrated marketing plan that includes social media marketing, content marketing, email marketing and SEO all tenets of a strong inbound marketing strategy is necessary in order to attract and convert buyers in a digital age.
Maybe you work for a large corporation and have been tasked with developing next years marketing plan, or perhaps you are launching a new start-up and need to craft a plan from scratch. Maybe its been 20 years since you graduated from business school or wrote your last marketing plan, and you realize that times have changed a bit.
Whatever the case, the steps you take today to create a functional and straight-forward marketing plan will lay the foundation for your year ahead, helping you to get results that are measurable and quantifiable.
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