From K.I.S.S. Family Apps:
Click on a button in Mama Minder and you can see the types of contact information you will mostly need to know or send to others and where you can enter this information in your Address Book. Fifteen quick exercises that can be done one at a time walk you through the kinds of information that commonly come up while taking care of your children and their educational, social and health needs. Each exercise lets you focus on type of contact you regularly track in away that let's you get the most use of your iPad's address book. Imagine being able to enter your contact information and: add a photo of the person you are talking about so someone else can recognize them quickly, clicking the person's e-mail address and launching directly into an e-mail pre-filled with their address, mapping the person's home or work location and being able to get driving directions to them if you have a 3G or Wi-Fi access available, sharing the contact information so that if the person receiving the contact has an iPad, iPhone or iPod Touch the contact card they receive by e-mail will allow them to view the person's photo, click-to-e-mail, map and get directions or re-share the information.