Magic Media Marker's main purpose is to process video files and make them pretty in iTunes and on your Apple Devices. Feed Magic Media Marker a video file and it will automatically determine if the file is a TV Show or a Movie by it's file name and download the appropriate metadata and artwork for you. Magic Media Marker is designed to be a "set it and forget it" kind of App needing no user interaction. Why spend so much time manually manipulating your video files? Even with other software that makes tagging your video "easy" you still have to go video by video approving changes. It's time consuming and monotonous. Magic Media Marker stays up in the menu bar out of your way, doesn't take up a lot of system resources, and best of all, after the initial set up (which is a breeze), it's completely automated. Whether you manually feed Magic Media Marker or have it watch a folder for new videos, your attention is not needed. TV Shows and Movies show up in iTunes like magic ready to watch on any of your iDevices. Magic Media Marker gets it's metadata and artwork from powerful, established databases. For TV Shows Magic Media Marker pulls information from thetvdb.com, and uses themoviedb.org for Movies. With these two resources Magic Media Marker is able to quickly pull accurate results back for even more obscure titles. Magic Media Marker also takes advantage of Growl for notifications. Pair that with something like Prowl or Boxcar and you can have notifications sent to your phone when TV Shows are ready to watch. If your videos need transcoding, Magic Media Marker is also able convert your videos for you so they are in the proper format for iTunes, or your iDevices. You can even link up with and control HandbrakeCLI for more powerful conversion options.