The "Download Now" link directs you to the iTunes App Store, where you must continue the download process. You must have iTunes installed in order to open the link, and you must have an active iTunes account to download the application. This download may not be available in some countries.
From Philology Pty. Ltd.:
Art & Culture, Fitness & Health, info on the environment--whatever you're looking for, if it's happening in Victoria (Australia that is!), this app will tell you all about it. From colourful racing carnivals to Grand Slam tennis, there's always something exciting happening in Victoria. Food and wine events, jazz, and comedy shows, surfing tournaments, and flower and garden displays Victoria celebrates with major festivals and special events throughout the year. A funky new way to get the lowdown on what's going down in Victoria. It's fun, it's useful, it looks bloody brilliant, and it's FREE!! So what's stopping you?!!