Marketers, heed Darwins advice: your brand must adapt!Evolve to identify, engage, segment and monitor your best prospects.Enjoy dozens of kinetic White Papers, videos and infographics about our Darwinian new-rules digital era. Static messaging is obsolete add kinetic motion to energize your content Renaming a company is a minefield Sending PDFs is a failing strategy Shorten the Buyers Journey to create customers sooner Differentiate or Die is Dead The curse of the three initial company name Sadly, the people creating a new vodka, created a new vodka Are focus groups obsolete? What Darwins Finches teach us about new media Brand linkage Badge brands Elevator pitch vs. brand narrative Every time you make a PowerPoint a puppy gets crushed How to supercharge your marketing automation Forget the funnel: How buyers really decide New product innovation Russian roulette Dont outspend them. Outsmart them. Where are you on the brand elevator? Anyone can play the violin Grammars stupid rules, and when to obey them Dont manage people Think outside the bubble. Category experience can kill creativity. Are toll free numbers obsolete? Describe your prospect Look no further Mobile websites are obsolete. R.I.P. The Neon Trees, original content, SEO and brand linkage Quals and Quants: Two tribes you need to know The selfish market. WIIFM? How many flies does it take to screw in a lightbulb? How do you answer Weve already tried that? Renaming. A fable. The balloon and the brick = Anchored Creativity Why are the yellow pages like nursing homes? Exclude the never-gonnas Below the radar is a delusion Why do CEOs hate marketing? KinetiZine, CMOs new best friend Page 1 SERP guarantees you... nothing. Its only 1/3 of the solution Hows your brand visibility? SEO Think outside the bubble. Category experience can kill creativity. Are toll free numbers obsolete? Brand evolution and the science rejecters Whats a Biz Dev worth? Forget maximize shareholder value. Seriously. Short attention spaniels, revisited How much does Big Data weigh? Show and tell. More to the point, show vs. tell The Bottom 10 brand demotions you should run away from Serial brainstorming with The Concept Dispenser What makes a memory vivid? Lessons from armpits: the secret of Sure vs. Secret Taglines: Why you should not just do it yourself Why beer advertising fails: Anchored Creativity, Pt. 2 Findability: Catch the fourth wave Boost your credibility, by subtracting Nobody wants to buy what youre selling Needle? Haystack? No problem. Big gray blobs. What to do about text? Is your marketing ROI in decline? Is your brand digital-smart? What makes a memory vivid? Waste circulation, and why the dictators widows offer makes senseIts like getting an MBA* in a Box! Get amusing-but-totally-practical advice from a (r)evolutionary branding agency. Be among the fittest, to survive! Updated periodically as marketing, naming and branding continue to evolve!*Master of Branding Adaptation, that is.