Having a solid web presence is critical to online success but establishing that presence requires effective SEO efforts. But good search engine optimization requires frequent monitoring. Otherwise, the results of those efforts will be unknown. With the Keyword Ranking Tool, checking up on those efforts is as easy as checking your email. This free software is easy to use and to set up so even inexperienced and novice users won't have any trouble setting up the automatic reporting and alerts. Each day, you can receive the processed and the raw reports of how the site, blog, or content has fared in the search engine rankings. Additionally, weekly or monthly reports of your page's rankings will be emailed to you for immediate viewing. You can see where your site is ranked in all three of the major search engines: Google, Yahoo, and MSN/Bing. Additionally, you will be notified of the change in search engine rankings for your set of keywords simultaneously. The report will be easy to view and provides invaluable information that can guide your SEO efforts or that you can pass onto your SEO guru. You can also have the Keyword Ranking Tool alert you if your ranking changes or if you drop off the rankings altogether with a particular one of your keywords. All of these efforts make your work much easier and you won't have to worry about manually checking the status of your optimization. This free program can be used for any type of optimized online content, including web pages, and blogs.