The "Download Now" link directs you to the iTunes App Store, where you must continue the download process. You must have iTunes installed in order to open the link, and you must have an active iTunes account to download the application. This download may not be available in some countries.
From Kantar Mdia:
KANTAR MEDIA: IPAD&IPHONE APP FOR EARLY-MORNING MEDIA BRIEFING SERVICE Media research and insights company Kantar Media provides iPad & iPhone applications for its popular media monitoring and intelligence service. Organisations using the Kantar Media services to monitor mentions of their brands as well as market issues across traditional and social media are now able to view their daily media briefings from the Apple iPad &iPhone. The dedicated iPad and iPhone applications enhance the user experience, enabling users to finger-play their news and get their Print, TV, Radio and Web alerts at their convenience. About Kantar Media Established in more than 50 countries, Kantar Media helps clients master the worlds multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors Intelligence, Audiences, TGI and Custom. Kantar Media companies also include Compete, Cymfony and SRDS. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide. For more information, please visit www.kantarmedia.com