KCON is the worlds largest K-Culture convention dedicated to every aspect of Korean pop culture (hallyu). The convention and concert franchise launched in 2012, and has grown each year attracting over 966,000 attendees around the world. KCON is now an established annual celebration for hallyu fans of Korean music, food, beauty, fashion, drama and more, providing the largest forum for fans to directly connect with each other, as well as with artists and professionals from across the Korean entertainment industry.
Since its inception, the brand has expanded internationally, with KCON festivals taking place in LA (USA), New York (USA), Tokyo (Japan), Abu Dhabi (UAE), Paris (France), Mexico City (Mexico), and Sydney (Australia).
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