This 3Dme Community Health Education App explains the symptoms and consequences that the drug commonly known as ICE or crystal meth, has on the human body. A 9 minute video with captivating 3D animations, voiceover & graphics takes the viewer inside the human body to show how this drug is typically consumed, and what the physiological & psychological effects are. Consumption routes are intravenous, snorting, smoking or swallowing.We take a look inside the human body to demonstrate where the adrenal glands are, which release adrenalin. We also journey inside the brain where the chemicals serotonin & dopamine are released. The combination of the release of adrenalin, serotonin & dopamine gives users a high, however what goes up must come down. The sequence of events after consuming this drug include Rush, High, Binge, Tweaking, Crash then Withdrawal. Each event poses a physical & psychological threat to the user & the people around them, which is also presented. The presentation style is intended to be non-didactic, whilst also informing the viewer about the dangers of meth. This information will equip the viewer with a general understanding of why someone taking crystal meth behaves the way they do. Whilst our intention is to inform & educate young people, parents, teachers & health professionals about the dangers of crystal meth, we believe this information is also helpful to people who may have taken the drug & are trying to understand why they feel the way they do. Additionally, there is a question and answer section which the viewer can use to test their knowledge of this topic.3Dme, the producers of this App have a philanthropic vision to give back by using their creative 3D story-telling skills to develop additional drug & alcohol education initiatives. 3Dme won the '2010 Mayor's Corporate Social Responsibility Award' (Gold Coast City, Australia) for developing drug & alcohol awareness education initiatives with ALDAF (Australian Lions Drug Awareness Foundation). A portion of the sale of this App will be returned to fund ongoing development & production of community drug & alcohol education.
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