The excellence of the Italian lifestyle is portrayed in five different settings and hundreds of objects of design and furniture which explore the uniqueness of Italian production. The app contains interactive versions of five short films shot in five different Italian cities, allowing users to discover the excellence of Italian design, furniture, and interior design. Most importantly, it reveals the hidden story behind each object.
In fact, the app allows for the exploration of every single object, piece of furniture and design accessory found in the space. By clicking on an object, the user can get to know the company that produced it, by watching a video produced by the managers, the designers, and the artisans who worked together to create it.
Through this virtual journey, the user learns how the Italian lifestyle, its unique elegance and its sense of beauty, are the fruit of centuries of art and craftsmanship. The backdrops of Rome, Florence, Lecce, Milan and the Val dOrcia that you glimpse through the windows of the houses make you understand how objects as unique as these can only be conceived in a country that is so accustomed to beauty.
The journey though the IN ITALY app is a journey through the elegance, style, beauty and quality of Italian craftsmanship.