The "Download Now" link directs you to the iTunes App Store, where you must continue the download process. You must have iTunes installed in order to open the link, and you must have an active iTunes account to download the application. This download may not be available in some countries.
From AppCreatives.co.uk:
This App was created to make it simple to order products from IBB London, one of the UKs leading manufacturers and distributors of jewellery. The App gives you photographs of the product range and as retailers or wholesalers you can contact us directly from the App to request a quote or order straight away. You will be able to show your customers what is available and then order.
