X
Golden Weeks logo

Golden Weeks for iOS

By Millward Brown Free

Developer's Description

China will soon become a frenzy of activity with 'Golden Week' shoppers seeking the best deals as the inexorable rise of the middle classes drives sales of a multitude of consumer goods. "The Chinese Golden Weeks In Fast Growth Cities,"is produced by a team of WPP companies and breaks new ground in several ways:Uncovers new understanding of consumer attitudes and behaviour during the Golden Weeks in China's Tier 2 and Tier 3 Cities.Combines ethnographic research, data and photojournalism.Unique insights, data and remarkable photos reveal new opportunities for brand and retailer success in China.The project was a strong collaboration between, the WPP proprietary BrandZTM study, which includes the largest brand analytics database in the world and several WPP companies: Added Value; CNRS-TGI; Hill+Knowlton Strategies; Kantar Worldpanel; Millward Brown; Mindshare and OgilvyAction.Even if you don't work on brands that currently are present in China, I am sure that you and your clients will find this study offers original and fascinating insights about Chinese society and the evolving importance of brands in the world's most dynamic and complex market.

Full Specifications

What's new in version v1

General

Release June 8, 2016
Date Added September 19, 2012
Version v1

Operating Systems

Operating Systems iOS
Additional Requirements Compatible with: ipadwifi, ipad3g, ipad2wifi, ipad23g, ipadthirdgen, ipadthirdgen4g, ipadfourthgen, ipadfourthgen4g, ipadmini, ipadmini4g, ipadwifi, ipad3g, ipad2wifi, ipad23g, ipadthirdgen, ipadthirdgen4g, ipadfourthgen, ipadfourthgen4g, ipadmini, ipadmini4g

Popularity

Total Downloads 0
Downloads Last Week 0
Report Software

Related Apps

Adobe Acrobat Reader: PDF Viewer, Maker & Converter

Free
Adobe Acrobat Reader: PDF Viewer, Maker & Converter
Scanner Pro - PDF document scanner with OCR logo

Scanner Pro - PDF document scanner with OCR

$3.99
Scanner Pro - PDF document scanner with OCR
iTalk Recorder logo

iTalk Recorder

Free
iTalk Recorder
Indeed Job Search logo

Indeed Job Search

Free
Indeed Job Search
Promo image for CNET Shopping

Get the best price on everything

Shop your favorite products and we’ll find the best deal with a single click. Designed to make shopping easier.