giving more weight to comments than to likes because the "effort" of leaving a comment is greater than that of a like, which could be considered as a greater commitment.
Then he adds these averages with their respective weights, makes some adjustments, divides them between the number of followers that the profile has and multiplies it by 100 to have a percentage or proportion of the user's commitment, what we call the Instagram Engagement.
Analysis of the calculated result
The value obtained with GamGage may vary depending on the sector to which the profile belongs.
* For example, a profile with X ig followers of the gastronomic sector could have few comments and many likes ig (Instagram). While a profile with the same X ig followers dedicated to helping people could have many more comments (watch out, this doesn't always have to be so either).
Therefore, the value of engagement is important to use as a metric with which you can compare similar profiles or at least within the same sector, because the objectives that these profiles have will be similar.
GamGage IS NOT an official or affiliated Instagram application. It only collects public and accessible data from the profiles that this social network displays on its website.
The intention is that GamGage will be a really useful application to measure the commitment of users with their followers, so please, if you have any problem or idea, do not hesitate to contact me at email@example.com.
And it would be great if you could then evaluate the application or leave a real review to keep improving it.