We are listening to Digital marketing in YouTube videos, ads, from our friends.
According to an article published in Economics times, Digital Marketings market size is Rs 8,202 crore, which is expected to expand at 32% CAGR to reach Rs 18,986 crore by 2020.
So, you will listen to this even more. As its going to touch the sky of popularity in the upcoming days.
To understand digital marketing firstly we need to understand, What is Marketing? as Digital Marketing is a part of marketing. Marketing refers to the action of promoting and selling products or services.
Watch this video to understand it in a more better way. (English Subtitles Included)
Offline marketing can simply consider as TRADITIONAL MARKETING.
Its clear from the word itself Offline, means there is no involvement of online marketing(website, social media, email marketing, Pay-per-click, Blogging, press releases.).
Guerrilla marketing is the most effective way of offline marketing for your business, Provided you are creative enough to think out of the box.
Like the above image, a simple text thought but look at the context they brought through the banner?
This is an example of Guerrilla Marketing( Part of Offline Marketing) Watch this video on Guerrilla Marketing.
This includes all the Television ads we daily watch.
It costs you very high.
Yes, you can reach masses, but you neither can track the conversion nor target a specific audience.
Suppose our product is only for women above 35yrs age living in Delhi than how can we target only them? This is the biggest limitation of TV Advertisement.