Footprints MD is a cloud-based, mobile application for world-class sales organizations. We address problems that every sales organization struggles with, particularly those in the healthcare products industry, such as the Medical Device and Pharmaceutical sectors.Sales managers and marketing executives struggle to get sales representatives to focus. The reps have limited bandwidth as their days in the field are a hectic struggle to meet service commitments.. with little focus on selling, their effectiveness diminishes.Sales managers do not know how effective their reps really are, and they do not know if they are focusing on their business plan. Marketing departments do not have timely feedback on how new product introductions are being received. Legal and regulatory department are battling lawsuits associated with field sales representation. The departments seek to reduce the risk associated with the embedded positions of their field personnel, particularly in the healthcare industry.In short, Footprints MD increases focus and accountability.