Explore the FEMSA Annual Report 2011. We participate in the non-alcoholic beverage, retail and beer industry. Learn all about or company and our strategy: Staying on Course. Capabilities like: consumer focus, constant growth and a profitable complexity are the key for our successful business model. On 2011, we stayed on course and manage to convert the demand for our products into robust financial results by focusing our time, efforts and resources on the extraordinary opportunities for Coca-Cola FEMSA and FEMSA Comercio as we continue to benefit from our economic interest in Heineken.