The "Download Now" link directs you to the iTunes App Store, where you must continue the download process. You must have iTunes installed in order to open the link, and you must have an active iTunes account to download the application. This download may not be available in some countries.
From Connect Think:
The Executive War College iPhone App is your guide for this conference in New Orleans on May 1-2, 2012. This app will allow you to: - Access the full conference agenda - Add conference sessions to your calendar to create your tailored schedule - Rate each session with the touch of a button - View the full list of speakers with their bios, company name, and more - Search speakers or sessions by name - Message with other registered attendees within the app - View information about the conference hotel, airport, and other local area attractions and events