The EventPath Mobile Application by Smart City is a technology-rich framework that utilizes a Content Management System (CMS) to build a mobile application that allows seamless integration of a native mobile app experience with a mobile web experience. This approach allows facilities to take advantage of their already-built mobile websites without having to duplicate functions and features in a mobile app, while the easy-to-use CMS allows on-the-fly content updates.Venues can drive engagement to higher levels at their facilities by making site information available in an easy-to-use mobile application. Visitors who download this app will have a go-to source for venue maps, schedules and vital event details. With advertising and messaging integrated into the app, users are assured an experience that is cohesive and convenient.