The download button opens the iTunes App Store, where you
may continue the download process. You must have iTunes installed with an
active iTunes account in order to download and install the software. This
download may not be available in some countries.
From PPL Group:
This is the official matchday programme app for the European Rugby Cup.The app includes the official matchday programmes for the 2014 Heineken Cup and also the final of the Amlin CupOfficial matchday programmes will be released 48 hours before the game starts and will include all the latest team news, features, interviews and much more.2014 Heineken Cup Semi Finals include:Saracens V ASM Clermont AuvergneRC Toulon V Munster RugbyThe 2014 Heineken Cup and Amlin Cup Final matchday programmes will appear in the app 48 hours before the match starts.