The "Download Now" link directs you to the iTunes App Store, where you must continue the download process. You must have iTunes installed in order to open the link, and you must have an active iTunes account to download the application. This download may not be available in some countries.
Etcetera is a word game that is played by coming up with words that obey certain rules e.g. "ends with 'ay'", "starts with 'k'". You get a point for each letter, so the longer the better.Etcetera Lite has 2 different rulesets, in the full version Etcetera has 37 different rulesets.