The "Download Now" link directs you to the iTunes App Store, where you must continue the download process. You must have iTunes installed in order to open the link, and you must have an active iTunes account to download the application. This download may not be available in some countries.
From Paolo Martino:
An app that does just one thing and does it well: managing contacts of restaurants that you often go to, through a simple, clean, and fun interface. Select restaurants among the hundreds of contacts in your address book Mark days off (lunch and/or dinner) with just a few taps Easily call the restaurant you chose and get directions to it Did you book? Notify your friends via SMS or email with the details you wantQ: Will EatingOut automatically book restaurants for me?A: No, it won't. To book a restaurant you have to make a phone call as you always had to. Tapping the handset icon starts the phone call.Q: Is EatingOut useful to find new restaurants?A: No, it isn't. EatingOut only helps you manage contacts you already have in your address book. The App Store is full of apps that can help you find new restaurants.Q: If I edit a contact in my address book, will I see the changes in EatingOut?A: Yes, sure. EatingOut is not an alternative to the address book already present on your iPhone; it just shows the contacts you selected as restaurants in a different way.Q: Can I sync EatingOut restaurants with my Mac or PC?A: If you already sync your iPhone address book with your Mac or PC, EatingOut restaurants are already synchronized!