The "Download Now" link directs you to the iTunes App Store, where you must continue the download process. You must have iTunes installed in order to open the link, and you must have an active iTunes account to download the application. This download may not be available in some countries.
From Blue Cross Blue Shield of MA:
EatBetter GoalGetter is like having a personal nutritionist to help you get in shape and feel great. It tracks what you eat, how many calories you burn from working out and even how many glasses of water you drink every day.Getting nutritional info on foods is fast and easy. You can save your favorites, too.EatBetter GoalGetter will calculate your daily calorie allowance. This will guide you toward the target weight you set for yourself. Every time you eat, you'll see carbohydrate, fat and protein percentages as well as your progress. And you'll get motivational messages all along the way.Its simple to use and it's free. So you have nothing to lose except maybe a few extra pounds.