The "Download Now" link directs you to the iTunes App Store, where you must continue the download process. You must have iTunes installed in order to open the link, and you must have an active iTunes account to download the application. This download may not be available in some countries.
From Pinpoint Solutions:
** LITE VERSION! This version limits you to just a few phrases and adds text to outgoing messages.EasyText allows you to send SMS (text) messages with as few taps as possible using your iPhone. Store your list of commonly used phrases such as "Be right there, can't reply" or "Busy, i'll call you later"... then just tap on the phrase you want. Apple's Messaging application will start, allowing you to paste the text into a message and send.EasyText takes the tedious typing out of texting when you can't afford the time or attention.Simple interface allows you to add, delete and change phrases quickly and easily. A "Contact Us" link is available right in the app, please let us know what you think. Ratings and reviews are important to us!