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Digital Doesn't Matter (and Other Advertising Heresies) for iOS

Developer's Description

A continuously updated interactive book by Josh Sklar, with foreword by Jeff Goodby and insights from over 130 of the worlds top Mad Men breaking down how the advertising industry lost its wayand what the future will look like if we don't fix it.Read the book however you want. Rearrange to best suit your interests manually by swiping and moving around the top-level topics and, if intrigued, dive in and explore in detail.Create a more personal experience through the ability to comment, annotate, or submit your own stories, feedback and ideas. This will become an online platform to support our industry in its effort to keep up with what the 21st century throws at us. Published by Heresy Press, LLC.

Full Specifications

What's new in version 1.2

Fixed a flicker that would appear on some retina iPads while switching screens in the chapters, corrected video links that were not loading, and updated default content.


Release April 13, 2015
Date Added April 13, 2015
Version 1.2

Operating Systems

Operating Systems iOS
Additional Requirements Compatible with . iTunes account required.


Total Downloads 0
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