Learn the secrets of designing effective Ads and Logos in this informative and eye-opening course by expert trainer and graphic designer Mark Gatter!Advertising is everywhere and advertisers often employ powerful (and sometimes questionable) techniques to grab your attention and get their message across. These techniques can be so powerful, that throughout the course, Mark makes a point of stressing the importance of using them for good versus evil!Mark starts the course by covering the technical details of ad design but then quickly shifts the focus to clarifying the fine lines between design and ethical principles. He gives examples, both from his own professional practice as well as other well-known cases, which help to illustrate the value and importance of ethical design.From there, you delve into the deeper parts of human psychology and motivation. With a strong understanding of what motivates all of us, you get a glimpse of the power (and the danger) that your new advertising abilities come with.To cap the course off, Mark gives a case study of one of his professional logo design projects. Its this kind of golden real-world professional advice that you just cant get anywhere else!Table of Contents:1. Introduction to Ad Design2. Things to Avoid3. More Things to Avoid4. Making a Swipe File5. Principles: Design vs. Ethical6. Ads & Ethics: Examples7. Ad Psychology: 8 Motivations8. The Motivations & the Message9. Basic Color Associations & Meanings10. Colors in Packaging11. Subliminal Advertising Basics12. Examples: Good vs. Evil13. International advertising14. Some Ad Facts15. Scams16. Introduction to Logo Design17. Developing the Design18. Using Pantone Colors19. The Creative Design Process20. Finalizing the Logo21. Extending the Design
What's new in version 2.0.2
ReleaseMay 11, 2015
Date AddedMay 1, 2015
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