CovColl UP is a private social network that enables our prospective studentsand admissions staff to more effectively and efficiently connect andcommunicate between initial point of contact or open day and coursebeginning. We all know that nowadays young people don't tend to engage very well withslow mail or even email, meaning everything from offer letters topromotional materials encouraging them to enrol at an institution get lost,discarded or deleted. With that in mind City College Coventry have createdthe CovColl UP app, which looks and feels like the social networks youngpeople are using in their personal lives, making it a familiar form ofcommunication for them, but at the same time is a specific communicationchannel where prospective students can proactively ask questions and get theanswers they want, the way they want them. At the same time, the CovColl UPapp gives admissions staff a much more effective means of communication inwhich to send prospective students relevant content, ensuring moreprospective students become actual students than ever before.