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Commercial Capability Assessment Tool for iOS

Developer's Description

Commercial Capability Assessment tool identifies concrete areas of improvement in marketing and sales capabilities through peer and industry best practice comparison. This highly interactive app helps clients assess performance on key drivers of marketing and sales capabilities, including consumer insights, brand and product management, innovation, marketing communication, pricing, channel management, sales and account management, sales support and more. You must obtain access to utilize the McKinsey Commercial Capability Assessment Tool. You can obtain access by contacting

Full Specifications

What's new in version 1.1

-Minor Bug Fixes


Release May 8, 2014
Date Added May 8, 2014
Version 1.1

Operating Systems

Operating Systems iOS
Additional Requirements Compatible with . iTunes account required.


Total Downloads 18
Downloads Last Week 0
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