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Big data is growing faster now than ever before-- upwards of 40% each year, according to IDC reports. To compete and win in this information economy, public and private sector organizations must have the ability to quickly analyze big data and take action based on that analysis. The Booz Allen Hamilton Cloud Playbook is meant to introduce the big data problem, present our Cloud Analytics Reference Architecture as a way to approach that problem, and explain how that approach integrates cutting-edge technology, advanced data science, and extensive domain knowledge to help our clients achieve success in their primary missions.