Merchants can now connect with their customers on a deep meaningful level..all while doing good for the world! Cause Pay is ideal for daily business transactions because it lets companies give continually, year-round, with almost no effort.This giving allows companies to connect with their customer base in a deep meaningful way all while generating goodwill. By directing a percentage of all purchases via a mobile wallet app to the charity of the consumer's choice, Cause Pay and the Cause Mobile Wallet will revolutionize charitable giving. Because the donations come from the merchant service fees, consumers pay nothing to support their favorite non-profit or charity with every purchase. Merchants, on the other hand, create a deep and meaningful connection with their consumers, who patronize those businesses that care about the same causes that they do.Cause can transcend businesses promoting loyalty and initiative to non-profit groups no matter what service or product the companies provide. From manufacturing, to healthcare, to retailers many business owners find it fullfilling and profitable to stand behind an altruistic cause.