Cake: Better Conversations for iOS

Cake is a place to have thoughtful conversations about topics that fascinate you.

Follow topics, not people.

On most social networks you follow people. On Cake you follow topics that fascinate you. We love our friends and family, but they dont all share the same interests. When you follow your interests rather than your friends, you can have fascinating conversations about the things you care about without feeling like youre boring someone.

Get off the social media treadmill.

Cake enables storytelling in ways that status updates on social networks dont. Sometimes the best conversations unfold over days, weeks, or months. Cake makes it easy to create those stories for the world to follow.

Control what you see.

You own your experience on Cake. You can hide posts in your conversations that you feel detract from the discussion. You can ignore users whose posts and conversations you dont want to see. You can mute users to prevent them from posting in conversations you start.

Quality of thought, not quantity of users.

Cakes mission is to enable great conversations, and thats our success metric. Its hard to ban bad actors when you measure your success by the number of active users. Were not interested in being a platform for hate speech or harassment because those things are the opposite of great.