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'Beat the Itch with QV' is a fun, FREE game for children with eczema, to encourage them to apply their skin emollients. Developed by Crawford Healthcare, this app has been designed following research with 500 parents, where 79% explained that they have to use distraction techniques to encourage their children to have eczema creams and ointments applied*. *SurveyMonkey July 2013, commissioned by Crawford Healthcare Ltd, 500 participants, Question 5. Data on file.Object of the game: Help our loveable bear, Qool Vince, in a race against time to apply his QV emollients before he gets too itchy. Carefully guide him across the icebergs to the other side of the river, making sure that he doesn't fall into the icy water. But be quick, you're up against the clock. Collect as many bottles of QV as you can to buy yourself more time and help Qool Vince to Beat the Itch! How to play: Make Qool Vince jump onto the icebergs by placing your finger over him and swiping down the screen OR by using the arrow keys. There are six levels to complete. See how far you can get in this Arctic Adventure before time runs out! About QV Crawford Healthcare is a supplier of dermatology and woundcare products covering a broad range of skin conditions. Dry or sensitive skin conditions like atopic eczema affect 1 in 5 children in the UK**. Most children grow out of it by the age of 7 but the constant itch-scratch cycle can make them really uncomfortable. The QV range of cleansing and moisturising emollients are designed to help the skin retain moisture and protect against irritation. Visit www.qvskincare.co.uk for more information. **National Institute for Health and Clinical Excellence. NICE guideline to improve management and treatment of children with atopic eczema. 2007/006.