Badger also finds new leads and prospective customers in your territory and helps hunt new leads down by location. Badger populates the map with businesses located near your route that can serve as potential leads. Many organizations struggle to get the CRM adoption they need in order to have an accurate view of their revenue stream. Outside sales reps tend to update their CRMs less frequently than their in-office counterparts due to the fact that they are constantly on the move. CRM integration with Badger creates an easy way for the CRM to be updated in the field and easy way to visualize CRM information on a map. A Fortune 500 company that uses Badger for its sales team got a 30% rise in CRM adoption after Badger was connected to their CRM.