From the Smart Academy ::: Business English ::: Brands and Brand Identity...
App Two of Twenty-five...
Compatible with iPhone 8 and above...
Compatible with iPad (4th gen) and above...
iOS: 10.3 and later...
To use vocabulary around Brands and Brand Identity in a Business English context.
To practice the use of common adjectives to describe a brand (e.g. reliable).
To practice the use of brand collocations (e.g. brand awareness, brand loyalty etc...).
To introduce the concept of a mission statement.
brand, brand identity, brand mark, logo, brand characters, slogan, innovative, practical, trendy, luxurious, ethical, reliable, dependable, trustworthy, luxury brand, upscale, generic brand, discount brand, eco-friendly, organic, brand loyalty, brand identity, brand awareness, brand leader, brand equity, core values, mission statement, brand management, public relations, media coverage, press release, promotion, public outreach, buzz, trademark.
What is a Brand
Identifying Brand Logos
Slogans in Advertising
Some Well-Known Slogans
Adjectives Describing Brands
Brands and Ethics
Duration: approximately one hour...
Self-study or Tutor led...
No Internet access required...
Six mini-games included...
The full course of Business English from the Smart Academy...
# Brands and Brand Identity #
International Business Etiquette
Business Telephone Communication
Creating a Resume CV
Business Proposals and Pitches
Please note that further lessons are being added on a weekly basis...