The "Download Now" link directs you to the iTunes App Store, where you must continue the download process. You must have iTunes installed in order to open the link, and you must have an active iTunes account to download the application. This download may not be available in some countries.
From No Tie Software:
Learn the Top Ten Lessons to App Store Success, from concept to development to marketing, from independent app developer, No Tie Software, makers of bestselling apps including 100sounds, AutoRingtone, Ringtones Uncensored & AutoVerbal. Read, and optionally hear, these secrets, straight from the author. Turn pages by flicking left and right or touch 'Contents' to see a Table of Contents. Plus, you can touch 'Play Audio' to hear each page spoken in the author's own voice! 50+ pages of valuable information PLUS the author encourages readers to contact him at AppStoreSuccess.com for FREE personalized advice!