Apple's iTunes application is the gateway that millions of people use to watch video on their Macs, iPhones, or even on their televisions (with AppleTV). However, if your video was not purchased from the iTunes Store, getting it into iTunes (and subsequently) your other devices gets really complicated. iVI (pronounced "ivy") does one thing but it does that thing brilliantly. iVI makes adding your video files (movies, TV shows & Home Video) to your iTunes library as simple as "drag and drop". iVI has a simple mode where files are automatically converted with a single drop and an advanced mode for users who'd like more control over the conversion process. iVI also automatically finds and fills in useful information for TV Shows like show and season numbers and episode titles.
Full Specifications
What's new in version 2.518
Features Added
DVD Import (requires VLC) - Click customize on the Toolbar to find the new DVD Import button
Bitrate settings have been improved offering a setting for conversion at a percentage of source bitrate
Experimental FAST mode. Can convert titles much faster if their current video format is compatible with iTunes
New devices window helps iVI find the best settings for the devices you own
Deinterlace video
2 Pass Video Conversion
Better handeling for HD, SD and HD/SD files
Bugs Fixed
Movie information for file names with year or other data in are recognized more often