The "Download Now" link directs you to the iTunes App Store, where you must continue the download process. You must have iTunes installed in order to open the link, and you must have an active iTunes account to download the application. This download may not be available in some countries.
From Cody Mahan:
Greetings thou bootless, tickle-brained lout! Welcome to this page, thou unmuzzled, hasty-witted gudgeon!I bring you iNsult: The Shakespearean Insult Generator, originally an internet meme, now repackaged for your convenience in this sweet app which will allow you to custom pick or generate randomly from 125,000 possible combinations, with more to come in future updates.You can read it off in a snooty manner to those in your company (or to yourself if you feel you deserve it), or email it to a pal.So, my saucy, fool-born varlot... snag it, use it, love it and send me emails with ideas for words to be added.And if you give it a bad review, I will likely use it to insult you... ;)