The Download Blog

I can't remember the last time I saw a TV ad for a piece of software. Not watching much TV doesn't really play into this. TV ads are just too expensive for the average software publisher to purchase. The market in Japan is different, though. It'll support just about anything with folks in weird costumes doing even weirder things.

So it's my pleasure--no, really, I feel good about this--to introduce you to Symantec's Norton 360 ads. Called CM's in the local parlance, they feature a yellow Power Ranger-style superhero called Norton Fighter getting attacked by a gang of mostly black-clad ninja-type characters who're supposed to resemble viruses and other malware.

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