The Download Blog

(Credit: Screenshot by Jessica Dolcourt/CNET)

Windows Marketplace for Mobile debuted in October as Microsoft's answer to smartphone app stores. As with Google's Android Market, Windows Mobile 6.5 users could initially only find and purchase apps from the device. Now Microsoft has published an online catalog to mirror its mobile storefront.

As with iPhone's app store in iTunes and BlackBerry's online App World, Windows Marketplace for Mobile site lets you find apps by browsing, searching, or discovering programs from lists of what's most popular or new. App screenshots, ratings, and version details are accessible from product pages. Like BlackBerry's App World, you can pick apps from the online catalog to install via Marketplace for Mobile on your smartphone.

In addition to discovering new applications to download, the online mobile Marketplace has a management window for you to track your download history and tweak your account settings.

Developers will see a separate portal that contains community resources, blog posts, and lists of upcoming events. Although Microsoft has been the tardiest of the major mobile platform developers to implement an app store solution, it's to Microsoft's credit that the company is quickly rounding out its storefront with an online catalog. Now Microsoft just needs to open up the Marketplace to phone owners using older versions of Windows Mobile operating systems.

(Credit: Mozilla)

It's been just under four months since Mozilla launched its pilot program for contributions, a way for users to donate to add-on developers for their time and effort.

The program was launched in tandem with a redesign of Mozilla's add-ons site that gave developers their own profile pages. Many add-on makers were already running donation programs through their own sites, but wanted the option to show up in Mozilla's catalog too.

Already it appears to be working, but on a smaller scale than some developers might have hoped. For the half dozen developers that CNET News talked to, none has made enough from it to, say, quit their day job. While Mozilla would not reveal specifics on which developers are getting the most contributions, it did provide us with the total amount given: around $20,000. An organization spokesperson said that most of that came in September and October.

Of the 500 or so developers who are participating in the program, the average contribution falls somewhere between $5 and $6, with the largest thus far being $150. All have gone through PayPal, which is the sole way to pay through Mozilla's add-on site. PayPal then gets a small fee out of each transaction, something that comes out of the developer's pocket, although this varies based on how much the user gives.

Other ways to make money

Some developers believe Mozilla has gone about the payment problem in reverse. With the current contributions program developers are given the chance to ask for money before the user even downloads the free add-on. So why not give them a way to ask for a contribution after a user has downloaded and installed it?... Read more

Microsoft launched its new Windows Mobile 6.5 operating system this week at the CTIA Wireless conference (see all stories) in San Diego. The OS includes a refreshed Internet Explorer Mobile, the new My Phone media sync and share service, and a brand new app store called, unceremoniously, Windows Marketplace for Mobile.

Microsoft may be the last major smartphone platform to get its application storefront, but to its credit, the app store is full-fledged, not in beta like Palm's App Catalog on Pre. Unlike Blackberry App World's use of PayPal at launch, there's a flexible payment system; you're not tied down to a single financial channel. And while the Marketplace may not be the sexiest design around, all the elements are here. All it lacks now is critical mass.

In this First Look video, we walk you through the app store, from search filters to a limited return policy that's still fairly lenient compared to other mobile app stores. Check it out.

(Credit: Shazam)

Shazam, which has long been helping users identify songs, artists, and albums on other mobile platforms like the iPhone, BlackBerry phones, Nokia phones, and Android devices, now makes its Windows Mobile app store debut as a freemium application. That is, anyone can use the basics for free, but a few more-advanced features will cost you.

Here's what you can do for free: When you activate Shazam and hold the phone near the source of the recorded music, the app checks the sample against Shazam's online database and returns suggestions to you. The app also leads you to opportunities to buy the song if you'd like. You'll get five chances a month to identify songs.

A one-time fee of $4.69 gets you unlimited searches, called "tagging" in Shazam's lexicon. The premium version, called Shazam Encore, also features popularity charts for all songs tagged by all users, artist and band bios, a discography, and music and albums reviews. It will also include an Amazon-like recommendation feature that suggests songs based on your other preferences.

Shazam's freemium model is the first the company has attempted , though CEO Andrew Fisher notes that Shazam is sold as a premium app in 70 percent of its worldwide markets. Factoring in exchange rates, Shazam sells for the equivalent of $5 on most platforms. So does a major mobile competitor, Midomi, which already offers a rival product (that also lets you hum or sing a tune) on the same mobile platforms. In fact, Midomi costs $4.99 in the Windows phone marketplace.

Music lovers will get to try Shazam Encore for free on Windows phones. After seven days, they can pay to upgrade or can continue using the basic features five times a month. Fisher told us that Shazam users tag an average of 10 songs per month.

Shazam will roll out to the Windows Marketplace for Mobile in English in 30 countries, with multilanguage support expected to follow some weeks later. It wasn't in our Marketplace at the time of writing, but we'll keep you posted.

Related: See how Shazam works on iPhone.

At long last, Microsoft is publicly getting its Windows Mobile application storefront under way. On Monday, Microsoft opened the door to submissions from developers in 29 countries. To sweeten the deal and to drum up excitement, Microsoft has also announced the Race to Market Challenge, a contest of superlatives that will end with Redmond doling out four touch-screen Microsoft Surface tables to four winning developers.

All applications, games, and widgets certified in the Windows Marketplace for Mobile before December 31 will be eligible to win one of four categories: most downloaded freeware, most moneymaking app (calculated by the number of downloads times price), the most useful product, and the most playful. Microsoft will determine the last two subjective awards by a panel decision.

The winners' spoils are paltry in terms of quantity and heft when compared to Google's first Android Developer Challenge, which gave 10 teams a $275,000 award, 10 teams a $100,000 check, and each of the top 50 finalists $25,000 as an incentive to program the "best" of the first-ever Android applications.

Indeed, we were hoping to see more lucrative prizes from a company whose mobile operating system long ago lost its gleam to the iPhone, BlackBerry, Android, and now even the Palm Pre. With such a modest purse, it's doubtful that the contest will lure important developers more than the promise of sustained profit and saturating the mobile market on all platforms would. It might attract the smaller fish, whose success could likely be eclipsed by fast-acting bigger players.

Still, for the hopeful winners, odds clearly favor the free and premium applications that are promoted in the app store the longest, and among them, apps already popular on earlier Windows Mobile builds and on other mobile and desktop platforms (Google Mobile App might be one example).

The backdrop to Microsoft's challenge is its submission process, which Microsoft estimates will take 10 business days from start to finish. Developers will be able to chart their apps' progress on a dashboard, and access a report if Microsoft denies the submission for breaching content policies (PDF), prohibitions (PDF), and submission guidelines (PDF).

Microsoft's Windows Marketplace for Mobile application storefront will premier on Windows Mobile phones running the upcoming version 6.5 of the mobile operating system. It will be the distribution nexus for free and premium Windows Mobile applications that is similar in concept--and likely in form--to Apple's iTunes App Store, Google's Android Market, and RIM's BlackBerry App World.

Windows Mobile 6.5 phones are expected to hit shelves in early autumn.

Interested developers can access everything from the developer toolkit to the marketplace registration here.

Microsoft is accepting submissions from developers in Australia, Austria, Belgium, Brazil, Canada, Denmark, Finland, France, Germany, Greece, Hong Kong SAR, India, Ireland, Italy, Japan, Luxembourg, Mexico, New Zealand, Netherlands, Norway, Poland, Portugal, Singapore, Spain, Sweden, Switzerland, Taiwan, United Kingdom, and the United States.

Microsoft on Wednesday is offering up more details on its would-be rival to the iPhone's app store.

The software maker said it will charge developers $99 a year, plus $99 for each application they submit to get an app into the Windows Marketplace store. Through the end of this year, though, developers who register will be able to submit five applications at no additional charge.

The software maker defended the charge: "Microsoft will run a rigorous certification process to ensure that the end user's experience is optimal, and that the device and network resources aren't used in a malicious way," a Microsoft representative said in a statement. "This process has a significant cost and Microsoft believes $99 is an acceptable cost of doing business for (software developers) looking to get in front of millions of customers."

The software maker pledged that it will also offer developers "complete transparency throughout the application submission process" as well as direct feedback. Apple has been criticized for being slow to respond to developer questions while an application is in the approval process, as well as providing developers with little information as to why certain applications were rejected.

Developers who choose to charge for their programs will keep 70 percent of the proceeds. (Free titles will also be allowed). By comparison, Apple also gives developers 70 percent of app sales through its App Store for the iPhone and iPod Touch. Research In Motion has pledged to give developers an 80 percent cut in their forthcoming store.

Microsoft announced plans for the mobile application store at last month's Mobile World Congress. The store is set to debut with the launch of Windows Mobile 6.5 in the fourth quarter of this year.

The software maker plans to let developers start registering in the spring and begin submitting applications this summer.

Microsoft also said it was launching a sales and marketing program to help developers, though it didn't say how large that program will be.

On Tuesday, Adobe Systems relaunched its directory of AIR applications, calling it a "marketplace." There are, however, no premium applications that cost money--at least not yet.

Adobe Integrated Runtime is the company's desktop runtime for rich Internet applications. Beyond the namesake, users can finally search for applications by both name and developer. There are also four new RSS feeds that post the most recently added, most popular, staff-chosen, and recently updated applications.

On the back end of all of this, developers can now manage the various versions of their hosted applications and keep track of downloads and user reviews. Users can also view a company's profile and all its AIR applications in one place, which makes it a little simpler to download more applications from a developer you like.

This new system should be able to scale a little better than the old one as that number grows larger. There are still just under 400 applications in the directory, with the most popular one being an AIR front-end for Adobe's own Acrobat.com service.

The new marketplace is a little tighter and includes many under-the-hood upgrades for developers who want to post their AIR applications.

(Credit: CNET Networks)

(Credit: Microsoft)

The next-gen Zune Marketplace makes a sharp departure from its Windows Media Player roots, embracing a clean, minimalist design with engaging visual imagery. As it's notably different from the standard jukeboxes, it takes a little getting used to, but it will please your eye in the interim. Check out our slide show of the Zune Software and Marketplace for a detailed look at the interface and service.

(Credit: CNET Networks)