Men in Black playing on Joost's new iPhone app.
If ever there was a Web service that experienced a rapid fall from grace, it was online video start-up Joost. What started out as a much anticipated new service ultimately fell short of expectations and has recently struggled for attention. Friday, Joost released an iPhone app for its service that might be a game changer. Joost's iPhone app lets users stream and watch any of Joost's 46,000-plus videos for free.
Say what you will about Joost's library of content, the concept behind this app is fantastic. The ability to stream a movie, TV show, or other piece of video content on the go is great. I know the technology is nothing revolutionary--after all the iPhone has had a YouTube app, complete with streaming video, since the device launched. Even given that, when you load up Men in Black on Joost, it just feels like a whole different ballgame. This isn't a video of a dog on a skateboard anymore. This is real, Hollywood-produced content, delivered to your phone, for free.
I have not experienced the major hiccups that very early users, like MG Siegler did, so those issues seem to have been taken care of. I did notice some occassional stuttering of the stream over Wi-Fi. I am, however, disheartened by the lack of streaming support over EDGE or 3G. Joost requires a Wi-Fi connection to work.
Even though Joost appears to have a really slick UI (in many ways it does), it breaks some of the conventions for UI design set forth by Apple. Flicking to view the next page of search results does work. However, it does not slide over as you would expect, rather a spinning wheel is displayed while the next page loads. Joost also did not implement the incremental find that we have all grown accustomed to for searching.
For me, Joost's iPhone app falls just short of greatness. I really like what they are going for here, but I would certainly like to see more content added to Joost's library and support for 3G at the very least, if not EDGE. Even though the videos appear to choke at times, even over Wi-Fi, 3G should be more than capable of streaming video.
I hope that Hulu and Netflix, with their expansive content libraries, are paying attention to what Joost is doing because they are both prime candidates for this sort of mobile application. I get excited just thinking about having access to all of those videos (almost) anytime I want.
Joost on Friday finally took an important step forward by announcing that its desktop software would be getting phased out to make way for a Web watching experience. The only problem is that special software is in fact still required--and we're not talking Adobe Flash.
Whether you're on a Mac or a Windows machine, you'll still need to install an executable file on your computer to view videos. The new plug-in sits on your desktop taskbar even when you're not viewing the site, and apparently only begins to pipe data back and forth to other users when you're watching Joost videos.
The new version of the site will be available for beta testers in about two weeks time, although I've had the chance to nose around and watch a few videos on it today. Despite the need for software, it's impressive. Videos start playing in just a few seconds and when toggled for full-screen, the quality scales up nicely.
Like before, there are pre-roll ads, although I found them less intrusive and disjointed than Hulu's experience. The only anti-user ad interference I stumbled across was when a pre-roll ad kept me from being able to scroll through content on a playlist. I had to wait about five seconds for the ad to run before I could get back to finding something to watch. Not cool.
The new Joost player runs right in your browser as long as you've got a small peice of software running on your machine. (click to enlarge)
(Credit: CBS Interactive)The biggest thing missing from the new Joost is the feeling of immersion. The Joost application, for all it's faults, took you away from your desktop and everything else you were doing. Like up and comer Boxee, which runs off the core of Xbox Media Center, it's something that had personality and a really marvelous UI. The new version feels a tad sterile, although when it comes to browsing through episodes and series, there's noticeably less lag, and hey, you can continue to get work done on your computer at the same time.
The Joost software sits in your taskbar, ready to serve up vintage Star Trek.
(Credit: CBS Interactive)Noticeably gone from the new Joost (at least for now) is the user chat. You can still comment on a video and favorite it, but the feeling of a real-time experience has gone out the door. There's also a feature called "shout it out" that lets you flag the video with various pop culture acronyms like LOL, HOT, PUKE, and the generally useful WTF. Clicking on any of these will play a canned sound clip and alert you of your flag, although it has no noticeable effect.
Ultimately the Joost experience comes down to the content and the various ways to dig through it to find something good. While the existing playlists are very good for this, when you're searching by TV network or content provider it's still difficult to simply browse by shows. For instance, clicking on MTV took me to a player that randomly began playing Laguna Beach. Ideally, it would jump me to a list of shows where I could drill down a little deeper--like what was available before.
Software aside, I'm excited to see Joost hop onto the Web. There's a lot of good content on there that you can't find elsewhere, and experiencing it in your browser will seem like second nature for newcomers--that is as long as they're willing to jump through a software hoop.
More screens after the jump.
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Joost isn't letting the public try out the site yet but that will change soon.
(Credit: Joost)Finally, Joost is going to correct the error that badly hobbled the Web video service many once considered to be a serious YouTube competitor.
Currently available for Windows and Mac, Joost is planning to launch a test version of its new site later this month that will feature a browser-based plug-in and will no longer require users to watch via the company's much maligned desktop client. In a not so surprising move, users will be able to embed Joost's videos.
CEO Mike Volpi acknowledged in an interview with CNET that the desktop client was one of the company's missteps but that the new browser-based player would provide ease of use, a high-quality video experience, and more content. The new site, according to Volpi, will even be less taxing on laptop batteries. News of Joost's new site was first reported by The Industry Standard.
But the big question that Joost must answer is whether the site overhaul comes too late to catch to Hulu or Google's YouTube.
Joost pounced onto the online-video scene with seemingly the right combination of founders, investors, and technology. The media instantly christened it a legitimate YouTube killer.
The start-up was the brainchild of Janus Friis and Niklas Zennström, the founders of Skype and Kazaa. Among the backers were media conglomerates Viacom and CBS, parent company of CNET, publisher of News.com. Joost was powered by the same peer-to-peer technology that turned Skype and Kazaa into the most disruptive forces in the telephone and music sectors, respectively.
The public wasn't impressed. The content offering was thin. The player often stalled or stuttered, and it relied on the desktop client--meaning that you couldn't just log on to the Web from any computer to access your Joost account.
Volpi came on a year ago, and not much changed until January, when the company's CTO left and Volpi initiated a house cleaning. Volpi says it's still too early in the game to crown any site a winner.
"There is still ample opportunity to create a portal or aggregation site," Volpi said in an interview last week. "People will go where they can find the content they want."
Yes, but are Web video fans already used to getting what they want at Hulu, the company created by NBC Universal and News Corp? The competitor launched last spring to glowing press reviews, and traffic has continued to mushroom. A report issued this week by LiveRail reported that Hulu is probably already generating as much revenue as YouTube, which launched in 2005.
When it comes to YouTube, the Google property is still far and away the Internet's most popular video site. More than a third of every video viewed online is at YouTube. But YouTube is a user-generated site, with most of its content 10 minutes or shorter. Joost is much more like Hulu, a distribution platform for mostly professionally made content.
Volpi said Joost has greatly enhanced the content selection. The site will feature shows from Warner Bros., CBS, and Comedy Central, as well as other Viacom properties. Volpi said Joost will eventually offer a greater selection than Hulu. Volpi said Hulu offered little outside of the shows from NBC and Fox.
He called the selection "tired."
Joost's videos will follow a five-second advertisement or "preroll." Despite enabling users to embed video, the site will not concentrate on syndicating content.
"Our plan is to be a destination site where people go to watch their favorite shows," Volpi said.
If you haven't managed to snag one of the free beta tokens from another Joost user, today is your lucky day, because the service has launched version 1.0, and is free and open to anyone who wants to use it. The once invite-only video content program is one of the few services we've seen since Google's Gmail to successfully use beta access to both intentionally control the scale of its user base and build up hype. It also doesn't hurt when it's created by the same duo that made Skype and Kazaa.
If you've been a loyal Joost user since the company rolled out its private beta last year, version 1.0 isn't a whole lot different from the latest build, however the newer "plastic" menus are much better looking than the contrastacular ones of yore. There's also a ton of content, which Joost pits somewhere above 150,000 shows, spanned across 250 or so "channels," including one with entire episodes of the original Transformers series. ... Read more
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