A personalized ringtone is worth a thousand preset tones. It's no wonder why so many users produce their own, and why so many developers join the talent show. While all ringtone-making software share some commonalities, they usually vary by some degree of pricing, audio editing sensitivity, and delivery mode. RingtoneExpress, for instance, is light on editing tools, but offers four methods for loading MP3 and WMA content onto the phone. The pricing is kept low, about $10 for limitless ringtone creation, and uniquely, it can also suck the audio out of YouTube videos for conversion to an MP3 ringtone.